Interch™ is the missing layer between health messaging and care
For years, health communication has favored broadcasting: mass media, apps, community workers. Everyone – ministries, providers, insurers, CSOs, innovators – pushes messages, but there’s no real-time layer that connects and coordinates them.
Meanwhile, the systems behind the scenes – national data repositories, EMRs, and CRMs – were built to record, not to engage or orchestrate care journeys. The result is programs that are fragmented, slow to adapt, and out of step with frontline realities.
The gap is turning health policy, clinic schedules, languages, eligibility, and local context into one helpful next step for each individual – delivered at the right moment, on the right channel.
Interch™ is that layer: powered by Frontline-Aware AI™, it selects the next-best action, delivers it safely and with consent via SMS/WhatsApp/Web/Voice, learns from every interaction, and – being protocol-aligned and culturally aware – closes the loop between systems and people.
Leveraging Frontline-Aware AI™
Frontline-Aware AI™ is Interch’s behavioral intelligence model, combining behavioral science with WHO/MoH-aligned protocols, clinical guidance and local context. It personalizes content, ensures safety and consent, adapts in real time, and learns from community feedback to deliver micro-interventions via SMS, WhatsApp, Mobile and Web – so that health programs can finally coordinate decisions, not just broadcast or record.
Core Capabilities of Frontline-Aware AI™
Built for Systems. Adapted for Context.
- Public sector & multilaterals: run population-scale campaigns with auditability, localization, and governance.
- Health providers & payers: automate outreach, support adherence, and reduce avoidable cost through better self-care and earlier action.
- NGOs & health programs: accelerate Social Behavior Change Communication (SBCC), Community Led Monitoring (CLM), and M&E with faster approvals and measurable impact.
- Health innovators & startups: white-label Interch™ components to launch new services quickly.
Core Features of Interch™
The following intelligent tools and layers inside Interch™ make its Frontline-Aware AI capabilities actionable, safe, and modular:
Behavioral Intelligence Engine
Personalized content generated by AI pipelines trained on real-world behavior, BCTTv1-based behavior logic, language, and health context.
Personalized Outreach Engine
Adaptive, multi-language delivery across SMS, WhatsApp, and Apps. Built for inclusion.
Assistive Care Matching
Disability screening mapped to real-world Assistive Technology options and referral pathways.
Clinical Pathway Orchestration
Outpatient and chronic care prompts aligned with WHO/MoH protocols and simplified for frontline workflows.
Trust, Safety & Learning
Guardrails, consent checks, and continuous scoring for risk, engagement, and clarity - closing the feedback loop with community input.
Platform & Integration
API-first, HL7 FHIR-ready, and deployable as SaaS/PaaS, embedded module, or API - plugs into EMRs and existing digital systems.
